Which statement regarding product adaptation is true? a. The ...

[bobbysung]

Which statement regarding product adaptation is true?
 a. The lower the level of economic development, the more the product needs to be changed.
  b. The higher the level of economic development, the more the product needs to be changed.
  c. Designing NTSC VCRs in the U.S. is an example of non-mandatory adaptation.
  d. McDonald's offering of beer and wine in Europe is an example of mandatory adaptation.

Question 2

All buyer-supplier negotiations are relatively straightforward, only requiring rudimentary preparation and planning.
 a. True
  b. False
 Indicate whether the statement is true or false

[tuate]

Answer to Question 1

A
The lower the level of economic and market development, the more the product needs to be changed to serve the needs and demands of the market. These types of governments are more likely to impose local content requirements. Consumers may also be unable to afford an unmodified product. The NTSC is a standard that is required of VCRs in the U.S. (i.e., a mandatory requirement). McDonald's was not required to offer beer or wine in its restaurants. In fact, it initially did not offer beer and wine. However, due to consumer preferences in Europe, McDonald's decided to make a non-mandatory adaptation.

Answer to Question 2

False