Author Question: Which of the following statements is true of perceived risk? A) It is high when positive outcomes ... (Read 119 times)

michelleunicorn · **on:** Jun 29, 2018

Which of the following statements is true of perceived risk?
A) It is high when positive outcomes are unlikely.
B) It is high when an old service or product is offered.
C) It is high when an offering has a low price.
D) It is high when an offering is technologically simple.
E) It is high when negative outcomes are likely.

Question 2

What is the most likely scenario for an international product introduction?
a. To be English based and only deal with American intermediaries.
b. Concentrate efforts on only the most attractive markets.
c. Personalize the packaging for individuals.
d. Preplan the marketing allocation to include customization.