Mercedes-Benz is a brand that appears to follow a a. ...

[dalyningkenk]

Mercedes-Benz is a brand that appears to follow a
 a. globalization strategy. c. global localization strategy.
  b. regional standardization strategy. d. private label strategy.

Question 2

A survey has been conducted by different groups of marketers to find out the taste interests of cake lovers. The survey reveals that some groups of consumers like low-sugar cakes and other groups of consumers like rich, fondant cakes. In this scenario, marketers are most likely to use consumer needs, goals, or values to:
 A) create new requirements for consumers.
  B) create new marketing beliefs.
  C) heighten emotional awareness.
  D) segment the market.
  E) stimulate cognitions.

[Ahnyah]

Answer to Question 1

B
Mercedes-Benz targets consumers with uniform regional strategies. For example, in the U.S., the company appears to have very different strategy: it does not offer the A- and B-Class, and it has different numbers than in the European markets (e.g., C-350 and E-350 do not exist in the European market.

Answer to Question 2

D

[dalyningkenk]

Thank you

[Ahnyah]

Happy to help you