This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: According to Pegram's research, ______________ between manufacturers and intermediaries have become ... (Read 88 times)

leilurhhh

  • Hero Member
  • *****
  • Posts: 560
on: Jun 29, 2018
According to Pegram's research, ______________ between manufacturers and intermediaries have become the norm for relationships in many channels of distribution.
 a. high trade discount structure
  b. exclusive dealing arrangements
  c. partnerships or strategic alliances
  d. special promotional deals
  e. substantial monetary incentives

Question 2

Which of the following is not true regarding a global brand?
 a. A global brand uses the same name throughout the world.
  b. A global brand has different logos in different markets.
  c. A global brand uses the same positioning everywhere in the world.
  d. All of the above are true statements.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

joechoochoy

  • Sr. Member
  • ****
  • Posts: 306
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B
A global brand has the same name, logo, image and positioning everywhere in the world. This form of standardization results in marketing efficiency and cost reduction. Modification of any of the brand elements suggests a regional or localization strategy. This may be found in the Global Standardization section (9-1a).


leilurhhh

  • Member
  • Posts: 560
Reply 2 on: Jun 29, 2018
Excellent

alvinum

  • Member
  • Posts: 317
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

All adverse reactions are commonly charted in red ink in the patient's record and usually are noted on the front of the chart. Failure to follow correct documentation procedures may result in malpractice lawsuits.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Stem cell research may cure diabetes, but lacks funding Stem cell research may cure diabetes, but lacks funding
Participant observation, participating and observing in a research setting, is usually supplemented ... Participant observation, participating and observing in a research setting, is usually supplemented ...
Recent research suggests that zinc lozenges and nasal gels may help reduce the severity Recent research suggests that zinc lozenges and nasal gels may help reduce the severity
Researchers and Research Spending, 2009 Researchers and Research Spending, 2009
Scientists do research in the laboratory and in the field Scientists do research in the laboratory and in the field
Research Methods Research Methods
Video: Lower Limb Arteries Animation

For a complete list of videos, visit our video library