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Author Question: The world insurance centers are Hong Kong, Tokyo, and Paris. Indicate whether the statement is true ... (Read 321 times)

K@

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on: Jun 29, 2018
The world insurance centers are Hong Kong, Tokyo, and Paris.
 
 Indicate whether the statement is true or false

Question 2

Dairymeisters, a company that makes food products, conducts a survey that reveals that delicious desserts usually have a high fat and calorie content. In order to capitalize on this, they begin the development of a low-calorie, healthy, and delicious dessert as a substitute to the high-fat items. This is an example of how marketers can help consumers resolve:
 A) avoidance-avoidance conflict.
  B) approach-avoidance conflict.
  C) approach-approach conflict.
  D) approach contradiction.
  E) avoidance contradiction.


Liddy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
The business-to-business market has important geographic concentrations: The world insurance centers are Geneva, London, and Munich. See the International Perspectives on Industrial Products and Services section (9-7).

Answer to Question 2

B


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