According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.
A) egoistic involvement
B) self-contentment
C) societal need
D) physiological need
E) self-actualization
Question 2
The term coverage is used to describe both the number of areas in which the marketer's products are represented and the quality of that representation.
Indicate whether the statement is true or false