Which of the following statements about telemarketing is false?
a. It is flourishing throughout the world.
b. Consumers are becoming more accustomed to calling toll-free numbers.
c. It includes sales, customer service, and help-desk-related support.
d. Call center activity has developed more slowly in North America and Europe than it has in emerging markets.
Question 2
Which of the following is not a key limitation of Transaction Cost Analysis (TCA)?
a. It deals only with the dichotomy of vertical integration versus independent channel members.
b. The assumption of opportunistic behavior may not be accurate.
c. It neglects most of the other relevant variables associated with channel choice.
d. No distinction is made between long-term and short-term issues in channel structure relationships.
e. It is difficult to implement.
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How to convert verbal statements into algebraic equations (Part 2)