Approaches that attempt to identify all channel structure ...

[CQXA]

Approaches that attempt to identify all channel structure variables explicitly and then attempt to express the relationships among them in quantitative terms were referred to in the text as:
 a. Management science approaches.
  b. Heuristic approaches.
  c. Bayesian approaches.
  d. Distribution costing approaches.
  e. Financial analysis approaches.

Question 2

According to marketing experts, the idea of marketing a standardized product with a uniform marketing plan around the world remains purely theoretical.
 
 Indicate whether the statement is true or false

[bhavsar]

Answer to Question 1

A

Answer to Question 2

T
According to marketing experts, the idea of marketing a standardized product with a uniform marketing plan around the world remains purely theoretical. Although a product concept may be universal, it must still be adapted to differences in local culture, legislation, and even production capabilities.