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Author Question: Shortening the channel will __________ the amount of capital necessary for distribution. a. increase ... (Read 160 times)

colton

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Shortening the channel will __________ the amount of capital necessary for distribution.
 a. increase
  b. decrease
  c. have no affect upon
  d. slightly decrease
  e. There is no relationship between the length of a channel and capital requirements.

Question 2

Regional market integration such as MERCOSUR promote regional standardization strategies.
 
 Indicate whether the statement is true or false



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rleezy04

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Answer to Question 1

A

Answer to Question 2

T
Regional market integration promotes standardization of product and of marketing communications. Thanks to the European Union, Pan-European brands are becoming common.





 

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