Author Question: U.S. based Northwest Airlines is in charge of all sales in the United States for the KLM Royal Dutch ... (Read 138 times)

viki · **on:** Jun 29, 2018

U.S. based Northwest Airlines is in charge of all sales in the United States for the KLM Royal Dutch Airlines. This is an example of a(n) ___________________ ______.
Fill in the blank(s) with correct word

Question 2

Pentrall Bros. is a seller of used automobiles. A research study conducted by the company indicates that customers are not willing to pay more than 70 percent of the market price of a new car for a used car. In light of this, the company makes sure that the prices of used cars are not set higher than 70 percent of the market value. In this scenario, Pentrall Bros. is trying to avoid _____.
A) the endowment effect
B) disposition
C) the sleeper effect
D) repositioning
E) product positioning