All other factors being equal, in general there is __________ between the degree of standardization of products and channel length.
a. an inverse relationship
b. a positive relationship
c. no relationship
d. a totally unknown relationship
e. an exponential relationship
Question 2
_________________________, like subsidiaries, also offer companies a high level of control over operations and profits in international markets. In terms of risk, however, the company invests much less in the market that can be lost in a government takeover attempt, compared with a subsidiary.
Fill in the blank(s) with correct word