Author Question: The usual operational measure of market size is: a. The number of buying units (consumer or ... (Read 81 times)

folubunmi · **on:** Jun 29, 2018

The usual operational measure of market size is:
a. The number of buying units (consumer or industrial).
b. The dollar sales in the market.
c. The geographical extent of the market.
d. The density of the buying units.
e. The design of heterogeneity in the market.

Question 2

The company can develop its own subsidiary, referred to as ___________________ _, which represents a costly proposition.
Fill in the blank(s) with correct word