Author Question: Gregory, a pianist, wants to join a famous orchestra. He wants to buy an antique piano that has been ... (Read 67 times)

mp14 · **on:** Jun 29, 2018

Gregory, a pianist, wants to join a famous orchestra. He wants to buy an antique piano that has been put up for sale so that he can practice. In the context of consumer behavior, Gregory's desire to buy the piano is an example of _____.
A) information search
B) perception
C) motivation
D) exposure
E) postpurchase evaluation

Question 2

Direct marketing establishes a relationship with a customer in order to initiate immediate and measurable responses.

Indicate whether the statement is true or false