Author Question: _____ covers motivation, ability, and opportunity; exposure, attention, perception, and ... (Read 54 times)

fasfsadfdsfa · **on:** Jun 29, 2018

_____ covers motivation, ability, and opportunity; exposure, attention, perception, and comprehension; memory and knowledge; and attitudes about an offering.
A) The psychological core
B) The process of making decisions
C) The consumer's culture
D) Consumer behavior outcomes
E) Behavior within a firm

Question 2

Governmental clients are typically serviced through sales promotion efforts.

Indicate whether the statement is true or false