Author Question: Stihl, A German manufacturer of chainsaws, is selling products in Romania through a a. franchise ... (Read 54 times)

colton · **on:** Jun 29, 2018

Stihl, A German manufacturer of chainsaws, is selling products in Romania through a
a. franchise agreement. c. branch office.
b. licensee. d. wholly-owned subsidiary.

Question 2

Which of the following statements is true of consumer behavior?
A) It is limited to the study of how consumers buy products.
B) It reflects the actions of a single consumer rather than a group of consumers.
C) It is related to how consumers make acquisition decisions rather than disposition decisions.
D) It deals with the purchase of tangible goods but not services.
E) It affects decisions about managing debt.

kishoreddi · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Stihl has a branch office in Bucharest, Romania, that handles all company operations in the country. In addition to overseeing product sales, Stihl also ensures that servicing contracts are appropriately honored and that the representatives have adequate training.

Answer to Question 2

E