In the _____, the supplier establishes a price that will provide ...

[Redwolflake15]

In the _____, the supplier establishes a price that will provide a profit margin that is a predetermined percentage of the quoted price, i.e., not a percentage of cost.
 a. rate-of-return pricing model
  b. margin pricing model
 c. market-share model
 d. competition pricing model
 e. target costing model

Question 2

A well positioned channel:
 a. Means the channel members support the strategy the manufacturer is using to gain differential advantage.
  b. Has high synergy between the manufacturer and the channel members.
  c. Decreases the likelihood the manufacturer will be well-positioned with final customers.
  d. Requires a short-term strategic view.
  e. Offers increased profits to all channel members.

[bulacsom]

Answer to Question 1

b

Answer to Question 2

A

[Redwolflake15]

Thank you

[bulacsom]

Happy to help you