The strategic alliance between Procter & Gamble and Wal-Mart ...

[Sportsfan2111]

The strategic alliance between Procter & Gamble and Wal-Mart is an example of the __________ that can be created between manufacturers and channel members.
 a. legal partnerships
  b. synergy
  c. profit
  d. value
  e. exclusivity

Question 2

Which of the following is not likely to be used by an indirect exporter?
 a. Merchant middlemen c. Agents/brokers
  b. Trading companies d. Export management companies

[Meganchabluk]

Answer to Question 1

B

Answer to Question 2

A
A company engaging in indirect exporting can use middlemen such as export management companies, trading companies, or agents/brokers to distribute its products overseas. Direct exporters select and monitor the different middlemen involved in the distribution process such as freight forwarders, shipping lines, insurers, merchant middlemen, and retailers. In indirect exporting the export management company (or the other options listed above) handles the middlemen for the exporter.