Tuning is:
A) part of the monitoring process.
B) not relevant to a company that has clearly defined KPIs.
C) a way to identify personas.
D) a content cross-utilization strategy.
E) the ongoing process of adjusting a social media marketing plan to ensure its goals are achieved.
Question 2
In the cost-plus method of pricing, there is one major drawback that sometimes precludes exports from using it. What is this drawback?
a. The cost of the final price may be so high that the firm's competitiveness is compromised.
b. It is so variable that the actual price cannot be substantiated.
c. There is a high turnover of product resulting in costing fluctuations.
d. Each of the elements has to be examined individually, providing complex structures grids.