In the _____, pricing is based on the assumption that long-run ...

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In the _____, pricing is based on the assumption that long-run profitability depends on the market share obtained by the supplier.
 a. price volume model
 b. market-share model
 c. open market model
 d. target pricing model
 e. market skimming model

Question 2

The principal lesson BMW learned from Michael Dell of Dell Computer is:
 a. Customers are looking for the lowest price.
  b. Highly standardized products sell best.
  c. Custom made distribution can attract customers.
  d. Customers who need no technical support will buy from BMW.
  e. Insecure customers who are afraid to venture into dealerships will buy from BMW.

[tranoy]

Answer to Question 1

b

Answer to Question 2

C