Which of the following statements regarding the marketing mix is ...

[piesebel]

Which of the following statements regarding the marketing mix is true?
 a. When distribution is the most relevant marketing mix element, it is because power retailers are channel members.
  b. Distribution usually is the leading variable in the marketing mix unless the manufacturer owns and operates its own retailing operation.
  c. As the number of channel members expands, so does the importance of distribution in the marketing mix.
  d. The most emphasis should be placed on profits and placement in developing a marketing mix.
  e. Distribution can offer a more favorable basis for developing the competitive edge because it is not easily copied.

Question 2

Outsourcing is an example of joint venture.
 
 Indicate whether the statement is true or false

[Gabe]

Answer to Question 1

E

Answer to Question 2

F
Outsourcing is an example of strategic alliance.

[piesebel]

Gracias!

[bigsis44]

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