Author Question: _____ is the process of analyzing each individual cost element (i.e., material, labor hours and ... (Read 32 times)

saraeharris · **on:** Jun 29, 2018

_____ is the process of analyzing each individual cost element (i.e., material, labor hours and rates, overhead, general and administrative costs, and profit) that together add up to the final price.
a. Price analysis
b. Cost analysis
c. Cost analysis
d. Total cost analysis
e. Make-buy analysis

Question 2

How much emphasis should be placed on each strategic variable of the marketing mix is:
a. A question without a general answer.
b. A direct function of the size of the firm.
c. Almost always most critical in high-tech companies.
d. A fairly clear-cut formula of Ts = f(P1,P2,P3,P4).
e. Dependent upon the firm's goals and objectives.