Author Question: Under traditional pricing approaches, product cost + profit = selling price. a. True b. False ... (Read 54 times)

Brittanyd9008 · **on:** Jun 29, 2018

Under traditional pricing approaches, product cost + profit = selling price.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The dynamic nature of channel management effectively mandates that to make distribution decisions, the channel manager:
a. Develop a fire fighting mentality to handle the almost constant change.
b. Utilize ad hoc committees to handle each unique situation as it arises.
c. Recognize that a large number and variety of channel members precludes developing effective guidelines for decision-making.
d. Formulate a marketing channel strategy.
e. Be reactive to changing market conditions.