Author Question: Starbuck's is targeting Austria's coffee houses. Even though the country has a high proportion of ... (Read 83 times)

scienceeasy · **on:** Jun 29, 2018

Starbuck's is targeting Austria's coffee houses. Even though the country has a high proportion of smokers, Starbuck's is unwilling to relax its global nonsmoking policy.

Indicate whether the statement is true or false

Question 2

The AT&T app and the Guardian Hero app are examples of:
A) apps for the business user.
B) apps that encourage people to share posts.
C) creativity.
D) tracking.
E) implementing.

shayla · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Many firms with standardization practices (e.g., McDonald's) allow for some flexibility in international operations. For example, McDonald's has a no-alcohol policy in its domestic operations, but it does offer beer in its European operations. Starbuck's is pursuing the risky strategy of enforcing its nonsmoking policy worldwide.

Answer to Question 2

A