Purchasers impact price at the time they set the specifications for the product or service.
a. True
b. False
Indicate whether the statement is true or false
Question 2
The text defines role as:
a. The jobs performed by the various channel members.
b. A set of prescriptions defining what the behavior of a position member should be.
c. The behaviors that channel members typically engage in.
d. A set of activities that are appropriate for particular channel members.
e. The place of the channel member within the marketing channel.
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