Author Question: A recent study of marketing channels in China found: a. That Chinese beer distributors had similar ... (Read 139 times)

rayancarla1 · **on:** Jun 29, 2018

A recent study of marketing channels in China found:
a. That Chinese beer distributors had similar perceptions of power as their western counterparts.
b. Chinese distributors divide power into legitimate and illegitimate categories.
c. Chinese distributors were more satisfied when suppliers used coercive power.
d. Chinese distributors reacted positively to both reward and referent power when used by western suppliers.
e. Expert power was not effective among Chinese distributors.

Question 2

Direct exporting means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas.

Indicate whether the statement is true or false

InfiniteSteez · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

F
Indirect exporting means that the company sells its products to intermediaries in the company's home country who, in turn, sell the product overseas. A company engaging in indirect exporting can use middlemen such as export management companies, trading companies, or agents/brokers to distribute its products overseas.