Author Question: Clayton Computer Systems is a value-added retailer that promotes its products as the very latest in ... (Read 73 times)

nelaaney

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Clayton Computer Systems is a value-added retailer that promotes its products as the very latest in technology. Hardware and software producers with a reputation for being on the leading edge will be in a good position to use __________ power with Clayton.
 a. coercive
  b. expert
  c. legitimate
  d. referent
  e. reward

Question 2

Parliament (a cigarette manufacturer) sells glamorous, romantic America all over the world, not just cigarettes. This is an example of ___________________ ______ positioning.
 Fill in the blank(s) with correct word



trampas

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Answer to Question 1

D

Answer to Question 2

Product class



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