Clayton Computer Systems is a value-added retailer that promotes its products as the very latest in technology. Hardware and software producers with a reputation for being on the leading edge will be in a good position to use __________ power with Clayton.
a. coercive
b. expert
c. legitimate
d. referent
e. reward
Question 2
Parliament (a cigarette manufacturer) sells glamorous, romantic America all over the world, not just cigarettes. This is an example of ___________________ ______ positioning.
Fill in the blank(s) with correct word
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