Author Question: The Net Promoter Score: A) is more effective at measuring social media than quantitative ... (Read 29 times)

anshika · **on:** Jun 29, 2018

The Net Promoter Score:
A) is more effective at measuring social media than quantitative measurements.
B) was an early form of social media monitoring.
C) measures the loyalty of a brand's relationship with its customers.
D) is a type of quantitative measurement.
E) requires computer algorithms as part of its calculation.

Question 2

Which of the following is true about brands?
a. Allows customization of promotional items.
b. Conveys the image of the product or service.
c. Are always listed on balance sheet.
d. Are used only by apparel companies.