Author Question: What is the correct order in country screening and selection? a. Evaluating country performance on ... (Read 166 times)

jjjetplane · **on:** Jun 29, 2018

What is the correct order in country screening and selection?
a. Evaluating country performance on each of the screening criteria, assigning an importance score to country screening criteria, and calculating a country attractiveness score.
b. Calculating a country attractiveness score, assigning an importance score to country screening criteria, and evaluating country performance on each of the screening criteria.
c. Assigning an importance score to country screening criteria, calculating a country attractiveness score, and evaluating country performance on each of the screening criteria.
d. Assigning an importance score to country screening criteria, evaluating country performance on each of the screening criteria, and calculating the country attractiveness score.

Question 2

The value of brands are usually listed on balance sheets.

Indicate whether the statement is true or false

nicoleclaire22 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
The first step in a screening process is to aggregate a selection of criteria discussed in the macro-segmentation section and to assign importance scores to them. In the second stage, potential target countries are rated on each of the criteria. Finally, the importance score is multiplied by the performance score for each of the screening variables. The total score for each country is then calculated.

Answer to Question 2

F