Territorial restrictions constitute one of the major types of: a. ...

[Medesa]

Territorial restrictions constitute one of the major types of:
 a. Tying agreement restrictions.
  b. Full-line forcing restrictions.
  c. Dual distribution restrictions.
  d. Price discrimination.
  e. Resale restrictions.

Question 2

Consumers in the U.S. purchase soft drinks such as Coke and Pepsi to quench their thirst, but in Eastern Europe, these brands are purchase primarily as a special occasion drink. What type of segmentation does this example illustrate?
 a. Psychographic segmentation c. Benefit segmentation
  b. Usage segmentation d. Demographic segmentation

[connor417]

Answer to Question 1

E

Answer to Question 2

C
Important differences exist between the benefits sought from purchasing a particular product. In the soft drink example, some consumers seek the benefit of thirst quencher while other consumers seek a status or special occasion benefit. Usage segmentation focuses on the rate of use (e.g., heavy users vs. light users) not the type of use. This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).

[Medesa]

Excellent

[vickybb89]

Gracias!