What are the five factors to consider when determining how many ...

[Redwolflake15]

What are the five factors to consider when determining how many white papers or e-books to publish as part of a social media marketing campaign?

Question 2

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.
 
 Indicate whether the statement is true or false

[af]

Answer to Question 1

1.

A company's level of experience - The less experience a company has, the fewer papers it should write before evaluating the overall experience.

2.

The total number of market segments - The more market segments a company has, the more white papers may be needed to reach them.

3.

The number of problems to be solved - The more problems, the more white papers needed.

4.

Competition - If the competition is also publishing white papers, it can affect how many a company plans to publish.

5.

Budget - How much budget is available to support research and publishing white papers?

Answer to Question 2

T

[Redwolflake15]

Excellent

[yeungji]

Gracias!