Which of the following statements regarding global teenagers is ...

[abern]

Which of the following statements regarding global teenagers is accurate?
 a. They are described as astute consumers with precise desires.
  b. Prada has successfully targeted them through a status-oriented advertising message.
  c. They are also called the global elite.
  d. None of the above are true.

Question 2

Which of the following is a true statement?
 A) Articles are better lead generation tools than either e-books or white papers.
  B) E-books are typically distributed offline.
  C) E-books are primarily used in B2B marketing.
  D) E-books and white papers have a high perceived value.
  E) Successful white papers include a sales message.

[dreamfighter72]

Answer to Question 1

A
Global teenagers are psychographically described as astute consumers with precise desires for brand-name clothing products and for entertainment. The global elite segment is a separate segment. The global elite have the highest income of all consumers. From a psychographic perspective they travel the globe, often have homes in more than one country, and spend money on luxury brands, such as Prada. This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).

Answer to Question 2

D