Author Question: The text identifies what mistake companies make with white paper and e-book marketing? A) Treating ... (Read 53 times)

imowrer · **on:** Jun 29, 2018

The text identifies what mistake companies make with white paper and e-book marketing?
A) Treating them as a pure marketing platform.
B) Identifying and explaining all acronyms.
C) Including too many images and visual aids.
D) Writing about topics that are not part of their core competency.
E) Not properly considering their target audience.

Question 2

The characteristics and behavior of intended customer groups are as important as governmental influences on the product adaptation decision.

Indicate whether the statement is true or false