Which of the following is not a criteria that a firm should use ...

[melly21297]

Which of the following is not a criteria that a firm should use to group countries to determine which country held the most opportunity for the firm?
 a. Market potential c. Marketing support infrastructure
  b. Political environment d. All of the above could be used.

Question 2

Making a profit is the key to successful marketing.
 
 Indicate whether the statement is true or false

[cam1229]

Answer to Question 1

D
Macro-segmentation should be used to determine which countries hold the most opportunity for a company. Elements of macro-segmentation consist of market potential, the political, legal, and financial environment of a country, the marketing support infrastructure in the country, how the brand/company compares to competing brands/companies (i.e., when the firm already has a presence in the market), and the degree of market fit with the company policies, goals and resources. Thus, all of the options listed could be used to determine which country held the most opportunity for the firm. This may be found in the Macro-Segmentation: Country Attractiveness Analysis section (7-3b).

Answer to Question 2

F

[melly21297]

Thank you

[cam1229]

No problemo