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Author Question: An international marketing strategy involves developing and maintaining a strategic fit between the ... (Read 69 times)

asan beg

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on: Jun 29, 2018
An international marketing strategy involves developing and maintaining a strategic fit between the international market and the company's
 a. Objectives c. Resources
  b. Competencies d. All of the above

Question 2

An article title needs to create some incentive to read the article.
 
 Indicate whether the statement is true or false


mmpiza

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
An international marketing strategy involves developing and maintaining a strategic fit between the international company's objectives, competencies, and resources and the challenges presented by its international market or markets.

Answer to Question 2

TRUE


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