Author Question: Regarding the implications of the connectivity and mobility revolution that relates to m-commerce, ... (Read 47 times)

ETearle · **on:** Jun 29, 2018

Regarding the implications of the connectivity and mobility revolution that relates to m-commerce, which of the following is true:
a. Virtually all channel members will need to include m-commerce channels in their channel mixes.
b. Channel members will need to sort out the role m-commerce plays in their respective multi-channel mix.
c. Channel members will need to sort out the potential of m-commerce channels.
d. Channel members will need to sort out the limitations of m-commerce channels.
e. All of the above.

Question 2

At which level does the strategic plan allocate funds to each business unit level?
a. Corporate level c. Product level
b. Division level d. Business unit level

flannelavenger · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

E

Answer to Question 2

B
At the division level, the strategic plan allocates funds to each business unit based on division goals and objectives.