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Author Question: The term gatekeeper as used in the textbook refers to a. The power of manufacturers in the channel. ... (Read 29 times)

shenderson6

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on: Jun 29, 2018
The term gatekeeper as used in the textbook refers to
 a. The power of manufacturers in the channel.
  b. The power of retailers in the channel.
  c. The power of consumers in the channel.
  d. The power of suppliers in the channel.
  e. The power of manufacturer's representatives in the channel.

Question 2

The Wonderbra's failed introduction into the Middle East serves as an example of what not to do in terms of target marketing.
 
 Indicate whether the statement is true or false


pami445

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

F
The Wonderbra is selling very well in Islamic countries. Research determined that women dress primarily to impress other women in many Islamic countries, in a friendly competitive way.


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