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Author Question: The basic divisions of the marketing channel are: a. Buyers and sellers. b. Buyers, sellers and ... (Read 264 times)

jace

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The basic divisions of the marketing channel are:
 a. Buyers and sellers.
  b. Buyers, sellers and facilitators.
  c. Consumer and industrial markets.
  d. Producers and manufacturers; intermediaries; and final users.
  e. Contactual organizations and non-contactual organizations.

Question 2

Which of the following is an example of qualitative research?
 a. Experiments c. Surveys
  b. Focus Groups d. Content analysis



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ebonylittles

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Answer to Question 1

D

Answer to Question 2

B
Experiments, surveys, and content analysis are examples of quantitative research methodologies. Focus groups and observational studies are examples of qualitative research methodologies.





 

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