Author Question: Which of the following observations concerning primary research is true? a. It is always conducted ... (Read 73 times)

swpotter12 · **on:** Jun 29, 2018

Which of the following observations concerning primary research is true?
a. It is always conducted by the firm with the specific need.
b. It is lesser in scope compared to secondary data collection.
c. It is conducted to fill specific information needs.
d. It is easier to conduct internationally.

Question 2

In contrast to the development of channel structure, when the channel manager develops ancillary structure, he or she is dealing with facilitating agencies that are:
a. Outside of the channel decision-making process.
b. An integral part of the decision-making process.
c. More committed to the long-term survival of the channel.
d. Able to provide additional cost saving services.
e. Capable of offering new information to the manager.