Author Question: The Internet and World Wide Web has connected millions of people and institutions and a. Has ... (Read 128 times)

Starlight · **on:** Jun 29, 2018

The Internet and World Wide Web has connected millions of people and institutions and
a. Has increased the need for intermediaries.
b. Has eliminated intermediaries.
c. Is the only determinant of the role of intermediaries in the marketing channels.
d. Is an important determinant in the use of intermediaries in marketing channels.
e. Does not have any effect on the use of intermediaries in the marketing channels.

Question 2

Which of the following is not true regarding consumer segmentation studies?
a. They may be used to identify consumer preferences.
b. They are conducted to identify market segments.
c. They may be used to identify profiles of heavy product consumers.
d. They may be used to identify occasions for consumption.

princessflame2016 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D

Answer to Question 2

A
Consumer segmentation studies which are conducted to identify market segments. Such studies are also used to identify profiles of heavy product consumers and occasions for consumption.