What is a black hole?
a. A situation that may lead to the demise of the global program or to an overall decline in morale
b. A meaningful array
c. A situation in international marketing when the market has been incorrectly read
d. A situational reality
Question 2
According to the view taken in the text, the marketing channel may be defined as:
a. the intra-organizational system for moving goods and services to their markets.
b. the external contactual organization that management operates to achieve its distribution objectives.
c. the path taken by goods or services as they flow from producer to final user.
d. all firms outside of the organization that are involved in performing marketing functions.
e. the infrastructure used to move goods from manufacturer to retailer.
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