Which of the following is not relevant to the definition of, channel?
a. External, meaning the channel exists outside the firm.
b. Internal, meaning the channel exists as part of the firm.
c. Contactual organization, referring to those firms involved in negotiatory functions.
d. Operates, suggesting involvement by management in the affairs of the channel.
e. Distribution objectives, meaning management has certain distribution goals in mind.
Question 2
Which of the following is not considered one of the rules of engagement?
A) Having a personality
B) Being nice
C) Staying on topic
D) Using social media channels as intended
E) Entertaining your audience