Perhaps the most dramatic difference between traditional quality control methods and total quality management thinking involves a shift from a process orientation to a product orientation.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Which of the following statements about organizational structures in the globalization effort is true?
a. Various organizational structures have developed.
b. All companies have used the structure set up originally by Coca Cola's example.
c. Due to the intricate nature of global marketing, all marketers use the same approach.
d. Only companies that have both local and global offices use a globalization structure.
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