Author Question: Which of the following is a complicated and most challenging element of the international ... (Read 55 times)

crobinson2013 · **on:** Jun 29, 2018

Which of the following is a complicated and most challenging element of the international marketplace?
a. Television
b. Media in general
c. Culture
d. Value of U.S. dollar

Question 2

In some cases, a firm may be looking to develop a long-term relationship with a potential supplier, particularly if the supplier is in the Routine quadrant of the Strategy Portfolio Matrix and the category of spend is low volume and routine to the company's business.
a. True
b. False
Indicate whether the statement is true or false