Author Question: Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and ... (Read 43 times)

ec501234 · **on:** Jun 29, 2018

Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that:
a. there are no substantial differences between consumer groups.
b. the influence of music on the masses dictates morals for a new generation.
c. incomplete research affects the learning curve.
d. international customers are just like the ones the firm deals with at home.

Question 2

If positive work is never recognized or reinforced through rewards, the positive effort will likely be extinguished.
a. True
b. False
Indicate whether the statement is true or false