Author Question: Identify the three groups in an event triangle and describe the exchanges that take place between ... (Read 20 times)

KWilfred · **on:** Jun 29, 2018

Identify the three groups in an event triangle and describe the exchanges that take place between each.

Question 2

A store-location strategy that is successful in North America will succeed in Australia if transferred directly even without knowledge of the geographic patterns of Australia.

Indicate whether the statement is true or false

onowka · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

The three groups of the event triangle are fans, the event, and the sponsors.

Fans pay money for tickets to the event and are rewarded with entertainment from the event. In return, the fans pay money to the sponsors and receive the sponsors' products or services during and/or after the event. The event receives money from the fans to provide the entertainment. It also receives money from the sponsors to provide access to the fans. The sponsors provide money to the event to receive access to the fans. The sponsors provide products and services and in return receive money from the fans during and/or after the event.

Answer to Question 2

F