All of the following are examples of elements that must be part of an environmental management system required by the ISO 14000 certification process except _____.
a. create an environmental policy
b. set appropriate objectives and targets
c. provide evidence of financial stability
d. help design and implement a program aimed at achieving environmental goals and objectives
e. monitor and measure the effectiveness of general environmental management activities within the firm
Question 2
List the five steps involved in the development of a promotional plan.