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Author Question: Interactions with customers through festivals, tours, or licensed merchandise to retain satisfied ... (Read 18 times)

torybrooks

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Interactions with customers through festivals, tours, or licensed merchandise to retain satisfied customers are known as
 a. trade shows b. social networking
  c. experiential activations d. crowdsourcing

Question 2

Although there is a trend toward less reliance on competitive bids and more on negotiated longer-term agreements, many contracts are still awarded through the competitive bid process.
 a. True
  b. False
 Indicate whether the statement is true or false



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chjcharjto14

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Answer to Question 1

c

Answer to Question 2

TRUE





 

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