Author Question: Marketers are concerned with the attitudes of a. consumers. b. dealers. c. sales representatives. ... (Read 63 times)

arivle123 · **on:** Jun 29, 2018

Marketers are concerned with the attitudes of
a. consumers.
b. dealers.
c. sales representatives.
d. Both a and b.
e. a, b, and c.

Question 2

Time magazine conducts an annual survey across 25 Asian countries and asks respondents to rate automobiles across 30 attributes. The questions ask the consumers to rate each brands from 1=low to 5=high on quality, value, image, price, etc. This is an example of
a. self report attitude measures.
b. measuring attitude using physiological reaction.
c. indirect technique to measure attitude
d. direct observation of attitude related behavior.
e. performance of objective tasks o determine attitudes.