Author Question: A researcher needs secondary data concerning the number, total sales, and number of employees of ... (Read 140 times)

tichca · **on:** Jun 29, 2018

A researcher needs secondary data concerning the number, total sales, and number of employees of department stores in the state of Delaware. Which of the documents listed below is likely to be the best source of this information?
a. Census of Service Industries
b. Census of Manufactures
c. Census of Retail Trade
d. Census of Wholesale Trade
e. Merchandising, Statistical and Marketing Report

Question 2

A major drawback to using U.S. census data in marketing research projects is
a. the quality of the data is suspect due to coding and tabulation problems.
b. the data may not be as current as the researcher needs.
c. data is seldom available at the level of detail needed by the researcher.
d. data is unobtainable in machine readable formats.
e. census data is only available for demographic variables.