The Nielsen Retail Index is an example of a(n)
a. pantry audit.
b. diary panel audit.
c. store audit.
d. product audit.
e. financial audit.
Question 2
The National Panel Diary (NPD) is
a. concerned with size and nature of the television commercial audience.
b. an advertisement readership service.
c. a well known diary panel concerned with the consumption of various goods and services.
d. an annual service provided to consumers reporting on the average family's consumption behavior.
e. a group that primarily tracks food-related trends in the U.S.
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